Source Illustration: Li-Anne Dias
Digital signage startup Raydiant has raised $13 million in a Series A round from investors including 8VC, Atomic and actor Mark Wahlberg.
Retail businesses and restaurants use Raydiant’s cloud-based digital signage technology to display messaging to customers including photos, social media feeds, check-in instructions and video support.
The company has more than 2,500 clients and counts T-Mobile, Pita Pit and Wahlburgers among its customers, Raydiant said in a statement.
It’s through Wahlburgers, the burger chain owned by the Wahlberg family, that Mark Wahlberg became involved as an investor and adviser to Raydiant. He discovered the company when he was looking for a way to interact with customers at the burger chain’s different locations, he said.
“I initially started as an advisor and decided to invest as Raydiant’s mission is to help brick and mortar operators do more business and connect with their customers,” Wahlberg said in an email to Crunchbase News.
The new funding brings Raydiant’s total funding to $20 million. Delta Zulu, Gaingels, and BN Capital by Lerer Hippeau participated in the round.
Last year, Raydiant more than tripled its revenue and grew its customer base by 60 percent, according to the company. The company said the COVID-19 pandemic has prompted more brick-and-mortar stores and restaurants to use its digital signage technology to communicate with customers about takeout options, adjusted hours and social distancing protocols.